Your Gut Is Still Not Smarter Than Your Head How Disciplined, Fact-based Martketing Can Drive Extraordinary Growth and Profits

Clancy, Kevin, Krieg, Peter

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PRICE
FOR FREE
AUTHOR
Clancy, Kevin, Krieg, Peter
DATE
2007
ISBN
9780471979937
LANGUAGE
ENGLISH
FILE FORMAT
3,74 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!" -Susanne Lyons, Chief Marketing Officer, Visa USA "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance." -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!" -Jon Luther, CEO, Dunkin' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it." -Bob Liodice, President and CEO, Association of National Advertisers "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies." -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101Clancy, Kevin is the author of 'Your Gut Is Still Not Smarter Than Your Head How Disciplined, Fact-based Martketing Can Drive Extraordinary Growth and Profits', published 2007 under ISBN 9780471979937 and ISBN 0471979937.

...rkup. Your Gut is Still Not Smarter Than Your Head ... Your Gut Is Still Not Smarter Than Your Head: How ... ... . How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits Your Gut is Still Not Smarter Than Your Head How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits by Clancy, Kevin, Krieg, Peter [Wiley, 2007] [Hardcover] [aa] on Amazon.com. *FREE* shipping on qualifying offers. Your Gut is Still Not Smarter Than Your Head How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits by Clancy Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits. [Kevin J Clancy; Peter C Krieg] Home. WorldCat H ... Amazon.com: Customer reviews: Your Gut is Still Not ... ... . [Kevin J Clancy; Peter C Krieg] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you ... Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits by Kevin Clancy (2007-03-30): Books - Amazon.ca 2. Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits: 2. Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits by Clancy, Kevin, Krieg, Peter 1st edition (2007) Hardcover: Kevin Clancy: Books - Amazon.ca Your Gut is Still Not Smarter Than Your Head by Kevin J. Clancy, 9780471979937, available at Book Depository with free delivery worldwide. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.» -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management «Clancy and Krieg debunk the popular myth that marketing is all ... Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits by Kevin Clancy (2007-03-30): Books - Amazon.ca Noté /5. Retrouvez [Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-based Marketing Can Drive Extraordinary Growth and Profits] [by: Kevin J. Clancy] et des millions de livres en stock sur Amazon.fr. Achetez neuf ou d'occasion The Hardcover of the Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits by Due to COVID-19, orders may be delayed. Thank you for your patience....