Conjoint Measurement Methods and Applications

Gustafsson, Anders, Herrmann, Andreas, Huber, Frank

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PRICE
FOR FREE
AUTHOR
Gustafsson, Anders, Herrmann, Andreas, Huber, Frank
DATE
2007
ISBN
9783540714033
LANGUAGE
ENGLISH
FILE FORMAT
5,97 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.Gustafsson, Anders is the author of 'Conjoint Measurement Methods and Applications', published 2007 under ISBN 9783540714033 and ISBN 3540714030.

...in the field of conjoint analysis and provide an overview ... Conjoint Measurement: Methods and Applications: Gustafsson ... ... ... Request PDF | Conjoint Measurement: Methods and Applications | The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. Conjoint Measurement Methods and Applications. Editors: Gustafsson, Anders, Herrmann, Andreas, Huber ... On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results. Pages 209-234. Huber, Frank (et al.) Preview Buy Chapter ... (PDF) Conjoint Measurement: Methods and Applications ... . Pages 209-234. Huber, Frank (et al.) Preview Buy Chapter 30,19 € The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis. Pages 235-249. Elrod, Terry (et al.) Preview Buy ... Conjoint Measurement Methods and Applications. Editors: Gustafsson, Anders, Herrmann, Andreas, Huber ... On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results. Pages 183-208. Huber, Frank (et al.) Preview Buy Chapter 30,19 € The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis. Pages 209-223. Elrod, Terry (et al.) Preview Buy ... Conjoint Measurement Methods and Applications. Editors (view affiliations) Anders Gustafsson; Andreas Herrmann; Frank Huber; Book. 64 Citations; 2.8k Downloads; Log in to check access. Buy eBook. USD 74.99 Instant download; Readable on all devices; Own it forever; Local sales tax included if applicable; Learn about institutional subscriptions. Chapters Table of contents (20 chapters) About ... measurement issues, and opened a flood-gate of research opportunities and applications.1 Conjoint Measurement or Conjoint Analysis Conjoint measurement has psychometric origins as a theory to decompose an ordinal scale of holistic judgment into interval scales for each component attributes. The theory details how the transformation depends on the satisfaction of various axioms such as ... Order restricted methods for conducting probabilistic tests of the cancellation axioms of conjoint measurement have been developed in the past decade (e.g., Karabatsos, 2001; Davis-Stober, 2009). The theory of conjoint measurement is (different but) related to conjoint analysis , which is a statistical-experiments methodology employed in marketing to estimate the parameters of additive utility ... 'Conjoint analysis ' is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on ... "Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-t...