Marketing Metaphors and Metamorphosis

Kitchen, Philip J.

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Kitchen, Philip J.
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Philip J. Kitchen holds the Chair of Strategic Marketing at Hull University Business School. He is the founding editor of the Journal of Marketing CommunicationsKitchen, Philip J. is the author of 'Marketing Metaphors and Metamorphosis', published 2007 under ISBN 9781403998613 and ISBN 1403998612.

...781349547098) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders ... Marketing Metaphors and Metamorphosis : P. Kitchen ... ... . Marketing, Metaphors and Metamorphosis: Marketing Management as a Caring Profession. Authors; Authors and affiliations; Michael Thomas; Chapter. 1 Citations; 152 Downloads; Abstract. METAMORPHOSIS: change of form or character. In this chapter I want to speculate about the possibility, the likelihood, that the profession of marketing will move away from its image of being the last resort of ... ISBN: 9781403998613 1403998612: OCLC Number: 222666060: Description: xviii, 227 pages : illu ... Marketing Metaphors and Metamorphosis: ... ... ... ISBN: 9781403998613 1403998612: OCLC Number: 222666060: Description: xviii, 227 pages : illustrations ; 23 cm: Contents: Marketing metaphors and metamorphosis : an introduction / Philip J. Kitchen --Metaphors and marketing : some uses and abuses / Caroline Tynan --The globalization of markets and the rule of three / Jagdish N. Sheth, Can Uslay and Rajendra S. Sisodia --Marketing mix ... Davies, G. and R. Chun (2003), 'The use of metaphor in the exploration of the brand concept,' Journal of Marketing Management, 19: 45-71. CrossRef Google Scholar Davis, S. M. and M. Dunn (2002), Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, San Francisco: John Wiley & Sons. Get this from a library! Marketing metaphors and metamorphosis. [Philip J Kitchen;] -- In the early 21st century, marketing is 'under fire' as never before. Its nature and contribution to business performance are under serious scrutiny by practitioners and theorists. Surely metaphors ... Marketing Metaphors and Metamorphosis 2008th Edition by P. Kitchen (Author) 4.0 out of 5 stars 1 rating. ISBN-13: 978-1403998613. ISBN-10: 1403998612. Why is ISBN important? ISBN. This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work. ... Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. marketing metaphors and metamorphosis Download marketing metaphors and metamorphosis or read online books in PDF, EPUB, Tuebl, and Mobi Format. Click Download or Read Online button to get marketing metaphors and metamorphosis book now. This site is like a library, Use search box in the widget to get ebook that you want. Marketing Metaphors And Metamorphosis. Author by : P. Kitchen Languange ... Marketing metaphors and metamorphosis. Philip J. Kitchen. Palgrave Macmillan, Sep 15, 2008 - Business & Economics - 227 pages...