Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Catherine Seda

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PRICE
FOR FREE
AUTHOR
Catherine Seda
DATE
2004
ISBN
9780735713994
LANGUAGE
ENGLISH
FILE FORMAT
10,12 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

Catherine Seda helps readers discover how to effectively buy a top position on major search engines, avoid common pitfalls like poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions.Catherine Seda is the author of 'Search Engine Advertising: Buying Your Way to the Top to Increase Sales', published 2004 under ISBN 9780735713994 and ISBN 0735713995.

... client online promotions that included search engine optimization, pay-per-click media buys, opt-in email, banner advertising, link popularity campaigns, custom sweepstakes, and ROI tracking ... Search Engine Advertising: Buying Your Way to the Top to ... ... . She also designed the search engine program, which included co-creating an affiliate trademark protection strategy, for a direct ... Get Search Engine Advertising: Buying Your Way to the Top to Increase Sales, Second Edition now with O'Reilly online learning. O'Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Get this from a library! Search engine advertising : buying your way to the t ... Search Engine Advertising, Adwords, adCenter, Gemini PPC ... ... . O'Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Get this from a library! Search engine advertising : buying your way to the top to increase sales. [Catherine Seda] -- "Are you a new search engine advertiser looking for the steps to launch a successful campaign? Or are you a seasoned veteran who needs cost-saving tips to improve your profitability? This book isn't ... Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition) Bottom line for Catherine Seda's & Kevin Lee's "Search Engine Advertising" book is "Buy your way to the top"! * This book is a must have if you're serious about making money on the internet. These 262 pages are full of valuable content and act as a true motivation to try a lot of things by yourself. You can ... Search Engine Advertising: Buying Your Way to the Top to Increase Sales, 2nd Edition By Kevin Lee, Catherine ... • Increase visitor-to-buyer conversions • Begin paid search advertising now, even if you're a novice • Use advanced techniques to evaluate and improve your results • Leverage successes from Google into Yahoo, Microsoft, and more • Leave the unprofitable clicks to your ... Search engine advertising : buying your way to the top to increase sales. [Catherine Seda] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you. Advanced Search Find a Library. COVID-19 Resources. Reliable information ... Catherine Seda's excellent book "Search Engine Advertising" is the perfect complement to Shari Thurow's "Search Engine Visibility" from which includes an excerpt toward the end. Where Thurow's book, the best one in terms of accomplishing high rankins in 'organic' (read unpaid) search results, Seda's book brings along the whole other side of the equation: that of paid options to accomplish high ... Paid search...