Value Merchants Demonstrating and Documenting Superior Value in Business Markets

Anderson, James C., Kumar, Nirmalya, Narus, James A.

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PRICE
FOR FREE
AUTHOR
Anderson, James C., Kumar, Nirmalya, Narus, James A.
DATE
2007
ISBN
9781422103357
LANGUAGE
ENGLISH
FILE FORMAT
8,43 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University.Anderson, James C. is the author of 'Value Merchants Demonstrating and Documenting Superior Value in Business Markets', published 2007 under ISBN 9781422103357 and ISBN 1422103358.

...ity Follow James A. NARUS. Publication Type ... Value Merchants: Demonstrating and Documenting Superior ... ... . Book. Publication Date. 1-2007. Abstract. Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to ... Value Merchants : Demonstrating and Documenting Superior Value in Business Markets. 4.19 (41 ratings by Goodreads) Hardback; English ; By (author) Jr. James C. Anderson, By (author) Nirmalya Kumar, By ... PDF Value Merchants ... . Anderson, By (author) Nirmalya Kumar, By (author) James A. Narus. Share; US$35.03 US$45.00 You save US$9.97. Free delivery worldwide. Available. Dispatched from the UK in 3 business days When will my order arrive? Add to basket Add to ... The following is a book review of "Value Merchants: Demonstrating and Documenting Superior Value in Business Markets" by James C. Anderson, Nirmalya Kumar and James A. Narus. The book was published in 2007 by Harvard Business School Press. This book serves as a "how-to" for value based pricing in a B2B context. "Value Merchants" is written for the business leader or sales manager that sells ... The Hardcover of the Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, James A. Due to COVID-19, orders may be delayed. Thank you for your patience. Book Annex Membership Educators Gift Cards Stores & Events Help. Auto Suggestions are available once you type at least 3 letters. Use up arrow (for mozilla firefox browser alt ... Title: Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Format: Hardcover Product dimensions: 240 pages, 9.6 X 7.4 X 0.89 in Shipping dimensions: 240 pages, 9.6 X 7.4 X 0.89 in Published: October 8, 2007 Publisher: Harvard Business Review Press Language: English The text, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (Harvard Business School Press), finds Anderson and co-authors Nirmalya Kumar and James A. Narus presenting a systematic approach for gathering and analyzing data to substantiate, in monetary terms, the superior value that a company can deliver to customers. 4 Stars (Out of 5)The following is a book review of "Value Merchants: Demonstrating and Documenting Superior Value in Business Markets" by James C. Anderson, Nirmalya Kumar and James A. Narus. The book was published in 2007 by Harvard Business School Press.This book serves as a "how-to" for value based pricing in a B2B context. "Value…...