Retailing in a Scm-perspective

Kotzab, Herbert, Bjerre, Mogens

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PRICE
FOR FREE
AUTHOR
Kotzab, Herbert, Bjerre, Mogens
DATE
2005
ISBN
9788763001267
LANGUAGE
ENGLISH
FILE FORMAT
10,63 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall competitive advantage. In a world of increasing competitiveness and transparency and interactivity, retail management will have to change.The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies.The book is written for two purposes - one is to be used in teaching modern retail management courses - and, two to be used by practitioners when considering how to develop the performance of their organizations further.Contents:1. Introduction2. Retailing in the context of IT and distribution3. Retailer strategies4. Retail logistics and Supply Chain Management5. IT-Applications for retail store management6. The automation of retail logistics7. Retail Marketing Processes8. Special IT-based retail trends9. B2B Relationships in Retailing10. Customer Relationship Marketing (CRM) in RetailingKotzab, Herbert is the author of 'Retailing in a Scm-perspective ', published 2005 under ISBN 9788763001267 and ISBN 8763001268.

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