Retailing Management

Levy, Michael, Weitz, Barton A.

Responsive image
PRICE
FOR FREE
AUTHOR
Levy, Michael, Weitz, Barton A.
DATE
2006
ISBN
9780073019789
LANGUAGE
ENGLISH
FILE FORMAT
8,1 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text' s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text' s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, " how to, " and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a " good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement ofretailing and prepare them for a career in retailing and related fields.Levy, Michael is the author of 'Retailing Management ', published 2006 under ISBN 9780073019789 and ISBN 007301978X.

...eve success in this fast-paced sector, including: 2 ... 4 Skills That Lead to Effective Retail Management ... ... . Retail Management Is More Than Just Sales Retail managers oversee everything that makes a store work, from behind the scenes functions (such as buying, inventory, and merchandising) to the sales floor (such as sales and customer service). Some common tasks you can expect to perform during your retail management career include: Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and cur ... Retailing Management: Amazon.co.uk: Levy, Michael, Weitz ... ... . Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to ... Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store ... MA Global Fashion Retailing is a dynamic and academically rigorous course. It is designed to equip students with essential retail management knowledge, international retailing expertise, brand development and creative direction skills demanded by fashion retailers operating in an increasingly competitive and global environment. You are encouraged to critically develop independent, inquiring ......