Selling Modernity: Advertising in Twentieth-Century Germany

de Grazia, Victoria, Swett, Pamela E., Wiesen, S. Jonathan

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PRICE
FOR FREE
AUTHOR
de Grazia, Victoria, Swett, Pamela E., Wiesen, S. Jonathan
DATE
2007
ISBN
9780822340690
LANGUAGE
ENGLISH
FILE FORMAT
11,12 MB
FORMAT
FB2 EPUB PDF

BOOK DESCRIPTION

"Advertising-this imaginative, erratic, and invasive aspect of capitalism-finds inSelling Modernitya creative and resourceful interpreter. The book marks an important shift from recent studies on consumer culture by emphasizing advertising as the link between production and consumption. It excellently shows that the ethical and economic meanings of advertisements were above all a reflection of Germansrs" fantasies and dreams between 1871 and 1990."-Alon Confino, author ofGermany as a Culture of Remembrance: Promises and Limits of Writing Historyde Grazia, Victoria is the author of 'Selling Modernity: Advertising in Twentieth-Century Germany', published 2007 under ISBN 9780822340690 and ISBN 0822340690.

...ny, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany ... PDF Selling Modernity: Advertising in Twentieth-Century ... ... . The sheer intensity and violence of Germany's twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity. places advertising and advertisements in this tumultuous historical setting, exploring such themes as ... Selling Modernity: Advertising in Twentieth-Century Germany - Ebook written by Pame ... Selling Modernity: Advertising in Twentieth-Century ... ... . Selling Modernity. places advertising and advertisements in this tumultuous historical setting, exploring such themes as ... Selling Modernity: Advertising in Twentieth-Century Germany - Ebook written by Pamela Swett Leighninger, S. Jonathan Wiesen, Jonathan R. Zatlin. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Selling Modernity: Advertising in Twentieth-Century Germany. Get this from a library! Selling modernity : advertising in twentieth-century Germany. [Pamela E Swett; S Jonathan Wiesen; Jonathan R Zatlin;] -- A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, ... The sheer intensity and violence of Germany's twentieth century—through the end of an empire, two world wars, two democracies, and two dictators...